Text Messaging: Still the Preferred Mobile Service of Consumers in Asia

Mobile phones are the electronic accessory of the '90s, and show no signs of relinquishing their status in the new millennium. Mobile phones are most helpful in emergencies - if your car breaks down or if you need medical attention. But many people use them simply to keep in touch with the office or the babysitter, or to make social plans.

In the meantime, mobile phone operators in most countries in Asia have been rushing to be the first to introduce new services to the market. Consumers, however, do not seem to be snapping these up at the same pace, still favoring the most basic service there is - text messaging.

According to a GSM Association (GSMA) report, consumers in Asia still prefer text messaging over any other mobile service, followed by mobile e-mail and multimedia messaging service (MMS). Overall, mobile subscribers from Asia, North America, and Europe feel the same way. [Read Full Article]